Achieve more.

Recruit and Retain Members with Personalization

In part 2 of our 3-part Performance Improvement Series, this educational guide highlights how delivering a highly personalized online environment draws members in and is a key element of your member recruitment and retention strategy.

In this guide, you'll learn how to:

  • Use data-driven strategies to define your member journey with a Single Source of Truth (SSoT)*
  • Actively engage your members
  • Create dynamic content for key touchpoints
  • Get to know your members on a deeper level- because it's not enough just to think you know them
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How compelling is your value proposition?

Only 51% of associations believe their value proposition is compelling**

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Do you know why your members join?

Asking this, and questions like it, is key to creating member personas so you can personalize your communications- ensuring your members feel seen and heard.

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89% increase in ROI

Marketers see an 89% increase in positive ROI when they use personalization in their campaigns.***

*To learn more about establishing a SSoT, see part 1 of the Performance Improvement Series, "It's Not You, It's Your Data Silos"

**Marketing General's 2023 Membership Marketing Benchmarking Report

***2020 Adobe Personalization Survey