Digital Transformation: The Key to Engagement for Associations

For associations that were prepared, the pandemic offered an opportunity. Those with the right tools in place, rapidly reached a turning point accurately described as digital transformation. The pandemic accelerated trends. The move to operating in a digital environment was the most significant of these trends: digital transformation became crucial to survival. For associations, it became the key to continuing to succeed in their central mission – the engagement of members – with remarkably positive outcomes, while also providing a blueprint for continued success.

Company Ambassador, Raphael Badagliacca, hosts a panel of association technology experts to discuss in practical terms what it means to transform digitally. Panelists: Teri Carden of ReviewMyAMS.com, Michelle Lelempsis of Causeis, Randy Richter of Association Technology Solutions and Jeff Spring of ASI.

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