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Establishing a Single Source of Truth (SSoT)

In part 1 of our 3-part Performance Improvement Series, this educational guide highlights how a Single Source of Truth (SSoT) is the key to trusting your member data and the detrimental effects that data silos can be without it.

In this guide, you'll learn:

  • 6 ways data silos are alienating your members right now — and what to do about them
  • The value of a SSoT and why it's so important
  • How you can create a more personalized and engaging member experience
  • Key strategies to stop relying so much on IT
  • The top 9 features you’ll need for a system that works the way you do 


Data silos are toxic*

Inaccurate data, terrible member experiences, wrong invoices being sent, are just some of the ways your data silos alienate and frustrates both your members and staff without a SSoT.

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Are you using the best solution for your org?

Costly customizations, overreliance on IT, and lack of seamless two-way integrations can be avoided if you're using a solution that's purpose-built for your needs.

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Can you personalize the member experience?

When you have a complete view of your members' total engagement, your staff can deepen those relationships and deliver exceptional service and support.

*To learn more about the true cost of data silos, check out our guide for member-centric organizations, "The True Cost of Toxic Technology"