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Cody Kauhl, web development manager at the Precast/Prestressed Concrete Institute, examines how they digitally transformed their web presence by launching a new website that provides competitive member services, a curated and searchable body of knowledge that assists members in their current projects and also promotes the use of precast concrete through a fully personalized and digitized web experience.

Melissa Mack, partner at Intuitive Business Concepts, highlights how they help clients digitally transform by collapsing the distance between website and business system so every interaction is a web experience, through embracing automation and increasing dynamic engagement while ensuring a trustworthy source of data.

About the Association Executive’s Digital Transformation Webinar Series:
Changing demographics, innovations in technology, and shifts in consumer behavior are threats to your association's future, now more than ever before. Those that embrace and leverage these shifts are best positioned to succeed. Equip yourself with the knowledge you need to better attract, engage and retain your members through ASI’s best practice webinar series, designed to improve your association’s performance.

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